Filed under: Performance, Marketing/Advertising, Hatchback, Fiat
Fiat scored a major hit with its commercial for the 500 Abarth starring Romanian model Catrinel Menghia. Released last November as a web-only video, the spot exploded in popularity when it hit the airwaves during the Super Bowl in February. Having proven that a dollop of sexiness is enough to get your attention, Fiat has chosen a different but equally well-proven tactic for this new 500 Abarth commercial: babies.
We'll save the plot for your viewing pleasure below, but just mention that teaching your baby to speak Italian is way cooler than sign language.
Continue reading Baby channels Catrinel Menghia in new Fiat ad
Baby channels Catrinel Menghia in new Fiat ad originally appeared on Autoblog on Sun, 18 Mar 2012 20:02:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsSource: http://www.autoblog.com/2012/03/18/baby-channels-catrinel-menghia-in-new-fiat-ad/
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